Course curriculum

  • 1

    Business Strategy + Planning

    • Defining Your Vision, Mission and Core Values

    • Choosing The Right Business Structure

    • Partnerships: Considerations, Legalities, Should You Do It?

      FREE PREVIEW

    • Conducting Market Research And A Thorough Competitor Analysis

    • Identifying Your Target Market

    • UVP (Unique Value Proposition)

    • Risk Assessment + Mitigation Strategies

    • Crafting The Perfect Name For Your Brand

    • Designing Your Brand's Visual Identity

    • Developing Timelines And Using Vision Boards

    • Thinking Of Leasing A Space?
  • 2

    Product Development

    • 8 Stages Of Product Devlopment

    • Idea Generation and Conceptualization

    • How To Find A Reputable Manufacture

    • How To Get Free Samples Made

    • What Type Of Manufacturing Should I Be Doing

    • Realistic Cost Breakdown Of Starting A Product Line

      FREE PREVIEW

    • Quality Assurance And Standards Compliance

    • Local Versus Overseas Manufacturing

    • How To Do Business Without Hopping On A Flight

    • Tips For Scaling The Manufacturing Process
  • 3

    Cash Money, Baby

    • Funding Your Business

      FREE PREVIEW

    • Risk Versus Reward

    • How To Implement A Price Increase

    • Accounting Versus Bookkeeping

    • When To Pay Yourself As A CEO

    • How To Price Your Services Effectively
  • 4

    Branding and Marketing

    • Custom Products + Building Brand Loyalty

    • Tik Tok 101

    • Instagram Caption Curation

    • The Perfect IG Bio

    • How To Differentiate From Competition

    • How To Build Hype Around Your Brand

    • Attending Your First Tradeshow

    • How To Start Marketing Your Brand On Instagram

      FREE PREVIEW

    • Brand Storytelling

    • Influencer Marketing

    • Paying For Influencers

    • Giveaway and Collaboration Marketing

    • Refferal Marketing

    • Competitor Research Tips + Tricks

    • Content Creation Tips

    • How To Plan A Brand Shoot

    • Dealing With Copycats

    • Manufacturer Resources
  • 5

    Operations, Customer Service & Team Management

  • 6

    The Nitty Gritty

    • Legal

      FREE PREVIEW

    • Protecting Your Intellectual Property

    • Vendor And Supplier Agreements

    • Human Resources
  • 7

    Productivity, Motivation, Lifestyle & Routines

  • 8

    Thank you

    • My Message To You

  • 9

    Webinar's

    • SEO + Website Design Tips With Laurel Brown | LB Media

    • Pricing & Profit Workshop | Vorke Kalusi of BeautyHuntUK

    • Organizing Your Finances and Learning How To Put Profit First | Janet Mercredi of JKM Strategies

    • Facebook Ads Workshop | Natacha Kenol

    • Money, Manifestation And Mindset | Antoinetta Adele

    • Creating A Successful Social Media Strategy | Blaze Lloyd, CEO Lashiivo

    • How To Maximize Your Brand and Website To Attract Your Dream Clients | Sydney Culig-Daziel of Visionary Design Co.

    • Building Trust Within The Workplace | Tracey Kowalchuk, Professional Leadership Coach

    • Business Budgeting & Cashflow Tips | Renee Lawrence, Virtus Group

    • Tapping into Media and Public Relations | Eva Shortt, Founder of Zahav PR

    • Taking an Early Stage Company from Branding to Revenue | Dallas Price

    • Story Based Branding | Rachel Malenchuk, Story Strategist

    • Learn How To 10X Your Year | Goal Setting Workshop, Blaze Lloyd