This course is composed of 30+ modules of in depth education in marketing, branding, advertising, business strategy, entrepreneurial health and wellness and more to help powerhouse lash professionals sky rocket the success of their businesses.

The Backstory

After being an educator for a couple years in the lash industry I started to notice a major void in the industry for business education. As lash artists we often run the whole show – we are our own social media managers, accountants, HR, business strategists, etc. This means that the initial education given to become a certified lash artist often only covers the one half of our business, which is the skill side of things.
I have seen lash artists with an enormous amount of skill and talent fail in this industry, simply because they didn’t have the business education to help them get clients through the door and I knew that I needed to create something to help lash artists build, scale and leverage their business to success. I started out on this mission a year ago with the intention of creating an e-book but after hours of creating the textbook I knew that I had still had so much more I could offer and thus decided to spend another 10 months transforming this course to be the intensive 30+ module masterclass that it is today. If you are ready to level up your business, gain insider strategies and hone in on entrepreneurial skills – this class is for you.

Your Takeaway

This program is a great way to help you gain:

  • Understanding

    Gain a thorough understanding of Marketing, Branding, Advertising, Business Skills, Entrepreneurial Health and Wellness & more!

  • Strategy

    Learn the strategies that helped our founder, Blaze Lloyd scale her business to 6 figures in less than 3 years of being in the lash industry.

  • Leverage

    Receive 1:1 coaching to help leverage your lash biz, improve your ability to pivot, and hone in on your executive skills.

What's Included

Everything you need to sky rocket the success of your lash business.

  • Lifetime access to the 30+ video modules.

  • A hardcopy textbook.

  • Access to exclusive webinars with business professionals.

  • Supplementary worksheets + PDF’s

  • 1:1 coaching call with Blaze Lloyd

  • Access to an exclusive Facebook community

  • A one-time 20% off student discount code for lash product.

Transform your Lash Business

with the Business Masterclass


  • What topics are included in the course?

    - Trademarking - Leasing / Renting - How to create a business name - Creating a Business Plan - SWOT Analysis - How to get more 5 star reviews - How to deal with last minute cancelations, no shows, late appointments - Ways to motivate your team - Ways to cut costs in your salon - Improving client experience / relaxation - Lashing & Pregnancy - How to avoid burn out - The customer life cycle and how you can use it to increase bookings - Bookkeeping vs accounting - How to edit lash photos - Ways to maintain health and wellness as an entrepreneur - Productivity tips - Instagram 101 (how / when / what to post and for who?, hashtags / location / tags / captions) - Dealing with bad reviews - Booking systems - Dealing with business copycats - Messaging for your ideal client - Instagram Growth Hacks - How to price your services - How to do an effective price raise - Goal Setting - Branding - Logo Design - Colour Palette's - Brand Voice - Facebook 101 - Pinterest 101 - Twitter 101 - Google 101 - Brand Ambassadors - Sliding into client’s DM’s - Establishing Trust - Ideal Clients

  • What is the currency of the course charged in?

    The Lashiivo Business MasterClass along with all other Lashiivo products and courses is charged in CAD.

  • Do I need to be a certified lash artist to take this course?

    No, however, this course is designed to help certified lash artists build their business skills and marketing tactics. This course also does not contain any application training and should not replace a classic, volume or mega volume lash certification.

  • How long will I be able to access the course for?

    All students receive a lifetime access of the Lashiivo Business MasterClass. Should any additional video content be added to the course for the future, students will also be able to access the additional content.

  • What happens if I miss the enrollment deadline?

    You can email our customer service team at to be put on the waitlist for the next intake!

  • If I do not like the course can I get a refund?

    The Lashiivo Business MasterClass is non-refundable. Students are granted full access to the course upon enrollment therefore we cannot issue refunds once the course has been accessed.

Superior Education

By Lashiivo Founder, Blaze Lloyd